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| Art is Motion is installed in a Lexus IS 300h sedan |
In recent years, we have seen a lot of developments and design concepts from the automobile industry. The competition has been high and regularly new developments in technologies became a brand for every car brand. In between Lexus, the famous international automobile company comes up with a 'creative art' technology called "Art is Motion system". They have already tried in one of its IS 300h sedans, which has the peculiar ability of painting a portrait of the driver while they are driving.
The Lexus IS 300h hybrid is an entry-level luxury car with a grille featuring a distinctly pinched look. Even though its just an ordinary luxury car with a lot of common features that a luxury car posses, company was looking for something special to be a part of this car. This lead into a computerized art installation. Created by the firm of Happiness Brussels, the "Art is Motion System" measures various driving parameters such as speed, rpms, and hybrid status, and runs them through a computer algorithm to create "digital brushstrokes" in real time. Using a pre-recorded image of the driver as a model, the system uses the style of Spanish multi-medium artist Sergio Albaic combined with driving data and random number generation to build up a portrait of the driver based on his driving style. The completed work is on the art car's dash view screen and sent to the Lexus website for public viewing.
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| Its a wonderful effort done by the company. A sweet success, but still a question arise? Does this help enough to increase the value of this car? |
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